Hardwell is a big fan of the BALR. products and BALR. is a big fan of Hardwell’s music: a match made in heaven! Wannahaves connected the two “brands” to each other to create a collaboration for the first DJ Backpack in the world!
Wannahaves also organised a launch event to gain awareness for the new backpack. Many influencers, journalists and bloggers were invited to achieve the optimal reach and entry on the market.
Client: BALR. X HARDWELL
About: BALR. was founded in 2013 by professional football players and is a luxury lifestyle brand.
Based in The Netherlands, their team of young designers combine youth, ambition, quality and luxury in one uniquely designed product. They work with a fine concept of crafting high-fashion inspired items for a prêt-à-porter fashion price tag.
Dutch electronic music DJ/producer Hardwell has partnered with luxury lifestyle brand BALR. to design the ultimate DJ Backpack.
We proudly present the ultimate DJ Backpack designed by Hardwell, one of the best DJs in the world. Bringing his insight and preferences on what makes the ideal backpack, Hardwell has worked closely with BALR.’s team of in-house designers to craft a bag that is the quintessential travel item for any artist, or non-artist, seeking that refined mix of style and substance.